If you’re an architect running a website, you might want more people to find your work online. Search Engine Optimisation (SEO) is how you make that happen—it helps your site show up higher on Google. But many architects make simple mistakes that stop their websites from doing well. Here are five common slip-ups and easy ways to fix them.
1. Ignoring Keywords
Lots of architects don’t think about the words people type into Google, like “modern house designs” or “architect near me.” If you don’t use these keywords on your site, search engines won’t know what you’re about, and clients won’t find you.
How to Fix It: Find out what your customers search for. You can use free tools like Google’s Keyword Planner. Then, sprinkle those words naturally into your homepage, project pages, and blog posts. Don’t overdo it—just make it sound normal.
2. Slow-Loading Websites
A website that takes ages to load annoys visitors. Google doesn’t like it either and might push your site down the rankings. Architects often use big, fancy images of their designs, which can slow things down.
How to Fix It: Shrink your image files before uploading them. Use a tool like TinyPNG to make them smaller without losing quality. Also, check your site speed with Google’s PageSpeed Insights—it’ll tell you what else to tweak.
3. Forgetting Mobile Users
More people browse on phones than computers these days. If your website looks messy or doesn’t work well on a mobile, visitors will leave fast. Google notices this and lowers your ranking.
How to Fix It: Test your site on your phone. Does it look good? Are buttons easy to tap? If not, ask your web designer to make it “mobile-friendly.” Most modern website templates can do this automatically.
4. No Blog or Fresh Content
Some architects build a website, add their portfolio, and then leave it alone. Google loves sites that update regularly because it shows they’re active and useful. A stale site won’t rank well.
How to Fix It: Start a simple blog. Write about your projects, design tips, or trends in architecture. Even one post a month can help. It gives Google something new to show and proves you’re an expert.
5. Missing Local SEO
Architects often work in specific areas, but many forget to tell Google where they are. If someone searches “architect in London” and your site doesn’t mention your location, you’ll miss out.
How to Fix It: Add your city or region to your site—like “Bristol-based architect” on your homepage. Set up a free Google Business Profile too. It puts you on Google Maps and helps locals find you.
Final Thoughts
SEO doesn’t have to be tricky. By fixing these five mistakes—using the right keywords, speeding up your site, making it mobile-friendly, adding fresh content, and focusing on local searches—you can get more clients to notice you online.
Start small, and you’ll see your website climb the rankings. More visibility means more projects, and that’s what every architect wants!
